As a Newark, NJ-based eCommerce business owner, it’s important to stay up-to-date on the latest trends and best practices. After all, your competition is only a click away. As more and more people prefer shopping for products online, digital transformation has become a key factor in business success.
However, despite all the advances in technology and web design, many eCommerce businesses in Newark, NJ, still make the same mistakes on their websites. That is why web design NJ specialists from the best web design company in Newark, NJ, have identified and put together the four most common mistakes eCommerce websites make in 2022 — and, more importantly, how to fix them.
1. Not Optimizing Your Website for Mobile Devices
In today’s day and age, more people are browsing the internet on their phones than ever before. In fact, according to data, nearly 60% of internet users worldwide browsed the web exclusively on their mobile devices in 2022. What does this mean for you? It means that if your website isn’t optimized for mobile devices, you’re missing out on a huge opportunity. Potential customers will become frustrated with your site if they can’t easily navigate it on their phone and are likely to take their business elsewhere.
The good news is you can do a few simple things to fix this problem:
- Ensure your website has a responsive design, which will adjust to fit any screen size.
- Use large fonts and buttons so that visitors can easily click on what they’re looking for on your site.
- Streamline your content so users can quickly find what they’re looking for without getting overwhelmed.
Check out the best web design company Newark, NJ, has to offer to get you started.
2. Not Offering Free Shipping
Another mistake many eCommerce businesses make is not offering free shipping — especially now that customers have come to expect it. In fact, according to PR Newswire, 66% of shoppers said they were more likely to shop with retailers who offered free shipping. Thus, it’s easy to see why free shipping is one of the most painless ways to encourage people to buy from your store.
3. Not Investing in SEO
Investing in SEO (Search Engine Optimization) is one of the best decisions you can make for your eCommerce website. Why? Because it helps you ensure that potential customers can find your site when they search for relevant keywords online.
For example, say you sell women’s clothing, and someone searches “women’s clothing stores near me.” If you’ve invested in SEO, there’s a much higher chance that your site will come up as one of the top results — meaning the customer is much more likely to visit your site and make a purchase.
4. Not Acting Quickly Enough on Customer Feedback
Customer feedback is invaluable — it gives you insight into what people like and don’t like about your website so you can make changes accordingly. However, many businesses make the mistake of not acting quickly enough on customer feedback.
Some collect data but don’t do anything with it, while others take too long to implement changes based on what they’ve learned. This can frustrate customers and cause them to take their business elsewhere.
The solution? Make sure you have a system in place for collecting customer feedback (such as an online survey), and then act quickly on what you’ve learned by making changes to your web design accordingly. Doing so will show customers that you care about their experience on your site and are constantly working to improve it — encouraging them to stick around long-term.
5. Poor Website Design
Lastly, ensuring your website design is up-to-date and user-friendly is essential. A bad website design can turn away potential customers and hurt your online presence. Make sure to consult with the best web design company Newark, NJ, has to offer. This will ensure that everything is up-to-date and modern.
The Best Web Design Company Near Me
Looking for the best team to ensure your website runs optimally and cement your business’s presence online? Work with the best web design company near you today!
Web Design Pros NJ creates beautiful and user-friendly websites for small businesses and entrepreneurs. They understand the importance of a well-designed website that customers enjoy using so you can get the best return on investment. Contact them today to learn how they can help make your website stand out from the competition!
Web Design Pros NJ
21 Broome St #101, Newark, NJ 07103
Phone Number: +12015100890
